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Normally, we think more about web sites we
create or maintain in terms of the number of sales they produce. However,
when a national publication selects a site we did for special mention, we can't let
modesty go too far. (The headline above, by the way, is the one written by
the editor of the parish newsletter, not by us -- but we kinda like it anyway.)
Here's how the Trinity Times
reported it:
"The November 4, 2001 issue of The
Living Church cites our very own website!
"Executive Editor David Kalvelage
wrote "I have picked out some websites worth a visit. They may not be
the fanciest sites, or from the largest parishes. They are simply places
worth spending some time. In order that I can't be accused of geographic
bias, I have selected one website from each of the [Episcopal] church's eight
domestic provinces.
"Listed first is Trinity. 'You
get the feeling you'd be welcome if you showed up at this church on a Sunday
morning. This site has an efficient directory, lots of links, copies of
recent sermons, and an interesting worship Q. and A. Lots of photos of
parishioners. It's clear that these folks are proud of their new organ.'
"Congratulations webmaster Geoff
Brown and the Trinity Tech Committee on your great achievement!"
Well, shucks!! But THANKS!! both to The
Living Church AND to the Trinity Times!
Aside from patting ourselves on the back,
and suggesting that perhaps you would enjoy seeing YOUR website written up in a
"trade paper" in YOUR industry, we would really like to make two public
service announcements here -- whether Between the Lakes Group does your website or
whether any of a host of other fine website developers does it:
1. FOCUS. Unless you're
merely interested in staking a claim on some web space, assuming no one will ever
look at it, your website needs an objective. Trinity was clear on
theirs: "We want people who see our website to feel comfortable coming
to see us." We are absolutely delighted that this is the very same
message that The Living Church saw in the site.
2. MAINTAIN. If you want your
website to turn prospective customers off absolutely cold, simply hire someone to
create the site -- and leave it out there, like an insect entombed in a block of
amber. What did The Living Church like about Trinity Lime Rock's
website? It was current. Lots of links, recent sermons, photos
of parishioners, the mention of the NEW organ. These are all evidence of a
site that is maintained actively. If you want a block of amber, don't
maintain your website. If you want results .... well, we can get pretty
carried away on this subject, so we'll stop right now.
Thanks for listening!!
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